Mattel launched a preview of Barney’s new animated look on Monday, alongside information that the dinosaur would star in a mannequin new worldwide collection in 2024.
Mattel Inc.
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Mattel Inc.
Mattel launched a preview of Barney’s new animated look on Monday, alongside information that the dinosaur would star in a mannequin new worldwide collection in 2024.
Mattel Inc.
Barney, the polarizing purple dinosaur who was a mainstay of many millennial upbringings, is making a triumphant return to tv screens subsequent 12 months — however this time, he’ll be animated.
Mattel Inc. introduced a “full revitalization of the Barney mannequin,” saying that a mannequin new flagship tv collection will air globally in 2024. additionally inside the works: a film, YouTube content material, music, toys, books and attire for youths and kids-at-coronary heart.
And whereas the mannequin new and improved Barney might have larger eyes and a extra maneuverable jaw, the teachings he delivers by way of music and dance will probably be acquainted to many former followers, Mattel says.
“Barney’s message of affection and kindness has stood the take a look at of time,” mentioned Josh Silverman, Mattel’s chief franchise officer. “we’re going to faucet into the nostalgia of the generations who grew up with Barney, now dad and mom themselves, and introduce the enduring purple dinosaur to a mannequin new period of kids and households throughout the globe throughout content material, merchandise, and experiences.”
the distinctive Barney and pals collection started airing on PBS in 1992 and continued till 2010, a testament to the current’s status amongst preschool-aged kids.
however, maybe inevitably, the violet-hued, anthropomorphic T. rex behind sugary songs comparable to “i like You” wasn’t all people’s cup of tea. A wave of darkish grownup humor adopted Barney’s success, kickstarted by a 1993 Saturday night dwell skit all by way of which basketball star Charles Barkley physique-slams Barney on the courtroom.
Barney’s reboot is Mattel’s latest try to resurrect its heritage manufacturers for mannequin spanking new audiences. Most not too prolonged in the past, Mattel re-launched its Eighties Masters of the Universe franchise with two animated reveals on Netflix and a mannequin new line of movement figures.
completely different predominant Mattel manufacturers, like Barbie, scorching Wheels and Thomas & pals have endured in status over the many years, however are struggling to maintain the agency by way of the latest wave of inflation.
final week, Mattel projected its 2023 earnings could be beneath expectations as its shares continued to drop. web gross sales have been down 22% inside the agency’s fourth quarter from a 12 months earlier.
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