Atlassian provides Jira Product Discovery in open beta launch • TechCrunch

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Bonjour, crunchy people!

It was a little bit of a tense morning at TechCrunch HQ this morning: The information broke that the agency that owns TechCrunch, Yahoo, introduced it is shedding 20% of its staff, as Amanda reported. It seems the layoffs are completely on the promoting tech side of the enterprise, so hopefully the TechCrunch group’s jobs are protected — however that is tech layoffs hitting actually shut to residence, with 1,600 coworkers shuffling on to new pastures. might you all discover new employment alternatives quickly, colleagues!

Our featured Black historic previous Month study as we converse is bell hooks’ craving: Race, Gender, and Cultural Politics, a set of her early cultural criticism gadgets from the Nineteen Eighties. It’s an unbelievable assortment of essays regarding the oppressive buildings of domination. It’s additionally actually bloody miserable to understand how a lot of that is nonetheless related as we converse, 30 to forty years after the essays had been first penned.

Christine and Haje

The TechCrunch prime three

  • protected and sound: DoorDash unveiled some new safety options for its supply drivers that embrace lowered notifications and a method to let clients know that the driving power is inside the midst of a go to. Ivan has extra.
  • Look what’s in open beta: Atlassian’s Jira Product Discovery, a instrument for serving to engineering and enterprise teams prioritize and collaborate on new product ideas, is predicted to be open to a frequent viewers inside the subsequent three months, Frederic writes.
  • Flying extreme: Haje explains the choices of the mannequin new DJI Mini 2 SE ultraportable drone and why he’s confused regarding the naming of this particular product.

Startups and VC

Over ninety% of cybercrime actions that lead to monetary fraud or id theft start with an e mail impersonation, generally typically recognized as phishing and spoofing, Tage stories. Sendmarc simply raised $7 million in collection A funding to current people and companies e mail safety from such assaults and frequent e mail impersonation.

hold in thoughts the piece we printed about how a function doesn’t make a enterprise? Twitter mentioned that the elementary API tier will price $one hundred per 30 days, killing off hopes of hobbyist Twitter bots and a bunch of small enterprise use situations, Ivan stories.

as we converse was a hell of a day of tales on the state of affairs, so as a alternative of our common 5, we’ve obtained seven tales for you, starting from fintech to NFTs to mushroomy meat (or meaty mushrooms).

4 video content material strategies in your startup’s progress advertising

mobile phone mounted on mini tripod with blank screen isolated on yellow background. copy space

picture credit: ronstik (opens in a mannequin new window) / Getty photos

in case your advertising plan doesn’t embrace TikTok, YouTube Shorts, or Instagram Reels, effectively, are you able to actually name it a advertising plan?

Video content material is important for driving early engagement, which is why progress expert Jonathan Martinez (previously of Postmates, Uber and Chime) shares 4 strategies for getting started:

  • Leverage creator marketplaces
  • Produce brief-variety movies
  • construct lasting creator relationships
  • Cross-pollinate your movies

“if you happen to’re coming into 2023 with out a video content material plan in your startup, you may be lacking out on a large useful resource for creating mannequin consciousness and reaching extra clients,” writes Martinez.

Three extra from the TC+ group:

TechCrunch+ is our membership program that helps founders and startup teams get forward of the pack. you could have the various to enroll right here. Use code “DC” for a 15% low cost on an annual subscription!

massive Tech Inc.

effectively, as you study from our introduction, we’re reeling from Yahoo’s announcement that it is shedding 20% of staffAmanda has extra on that. however that was not the one dangerous information hitting the tech scene as we converse: Frederic stories that GitHub, owned by Microsoft, is shedding 10% of its staff by way of the tip of its fiscal 12 months and going completely distant. in the meantime, Paul writes that developer operations large GitLab is slicing its worker base by 7%.

And now we have 4 extra for you:


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