based by two insurance coverage commerce veterans, Eazy Digital desires to current small insurance coverage firms in Southeast Asia the identical benefit as their greater opponents. Its SaaS platform lets insurers digitize many parts of their operations, enabling them to scale up extra effectively.
The Bangkok-based mostly startup introduced immediately it has raised $850,000 in an oversubscribed seed spherical led by Wavemaker companions, with participation from Seedstars worldwide Ventures, Wing Vasiksiri and Sasin Bangkok enterprise membership.
Eazy Digital was based final 12 months by Haprem Doowa and Maethavee Sukul. Doowa was beforehand co-founder and CEO of Frank insurance coverage, an on-line digital supplier in Thailand that was acquired by Bolttech in 2021. Sukul was head of operations at Frank, Bolttech insurance coverage supplier and digital medical well being insurance coverage supplier Benix.
Eazy Digital co-founder Haprem Doowa
Doowa advised TechCrunch that whereas working collectively at Frank, he and Sukul “each realized that the insurance coverage commerce was plagued with handbook work and quick dwelling-constructed options.” Many insurance coverage firms in Thailand handle their brokers using a mix of Excel, Line chats and cellphone calls.
whereas greater insurance coverage firms have the money and workforce members to assemble their very personal computer software, their smaller opponents, which Doowa said make up over ninety% of insurance coverage firms, wrestle to digitize their operations. Eazy Digital’s aim is to current them a platform that is pretty priced and helps resolve their scalability factors. It permits insurers to handle brokers, operations, consumer referrals and engagement.
Eazy Digital’s opponents embody eBao, Appman and ZA Tech, which additionally construct computer software for insurers. Doowa said Eazy Digital differentiates by specializing in distribution and the effectivity of agency gross sales and buyer referrals. “each are income-incomes for the firms which makes it simpler for insurance coverage firms to say sure to working with us,” he added.
The startup’s new funding will probably be used for advertising, hiring and product progress with a watch on rising to completely different Southeast Asian markets.
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