Penske Media company is rising its artwork publication holdings. the agency — which already owns ARTnews and artwork in America, has acquired Artforum worldwide journal, it introduced Wednesday.
maybe it’s a celebratory current to itself — the acquisition comes as Artforum, based in 1962, celebrates its sixtieth anniversary. David Velasco has served as editor in chief of the publication for the rationale that fall of 2017.
PMC, based mostly in L.A. and the prolonged island, additionally owns Rolling Stone, Billboard and women’s put on every day, as effectively as to the leisure commerce publications selection and the Hollywood Reporter, amongst completely different most important print and digital retailers — greater than 20 media manufacturers in all.
Penske Media Chairman and Chief govt Jay Penske referred to as Artforum’s artwork world authority “unparalleled” inside the announcement.
“over the previous 60 years,” he mentioned of Artforum inside the announcement, “they’ve constructed a tradition and style-defining mannequin recognized throughout the globe, with one in every of many few insightful worldwide views on artwork.”
Danielle McConnell and Kate Koza function Artforum writer and affiliate writer, respectively.
McConnell mentioned the journal’s largest precedence could be sustaining “the continued legacy of our print publication whereas making sure a vigorous digital enlargement.” PMC’s “media infrastructure,” he added, will assist amplify alternatives for that.
How will the Penske household artwork publications divvy up the artwork world and might one assert editorial affect over one other?
“Artforum will stay editorially unbiased of completely different Penske Media manufacturers,” the agency mentioned, “collectively with current titles ARTnews (based in 1902) and artwork in America (based in 1913).
In 2020, PMC joined up with MRC leisure studio to create two joint ventures. PMRC (managed by PMC) brings collectively the two entities’ leisure magazines and the MRC-managed enterprise creates mental property from throughout the publications for mannequin new tv, film and dwell occasions alternatives.
Earlier in 2020, PMC extra expanded into the dwell-event space, taking a stake in event administration and technical manufacturing agency LDJ Productions.
Penske based PMC in 2003. the agency acquired ARTnews and artwork in America in 2018.
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