you in all probability have a sturdy traction slide, nothing else about your pitch deck issues
It’s a generally accepted knowledge that you simply want between 10 and 20 slides to inform the story of your startup. an complete lot of founders don’t appear to understand that not all slides are the identical, nonetheless. Some slides carry extra weight than others — and three of them are fully essential. immediately, I’m taking you thru why these three slides are so essential.
the strategy by which to make the most of this textual content material is to ponder which of these attributes you’d possibly have in your startup to assist arrange your pitch deck. for event, No. 1 on this record is traction. you in all probability have great traction, that ought to in all probability be the predominant slide in your deck. in case your traction is flat (i.e., not rising, and even shrinking), poor or non-existent — maybe don’t spotlight that and suppose as a substitute about how else you’d possibly inform your story.
1 — Traction is king
Up and to the becoming. Which is sensible. Up and to the left could be time journey, and inside the event you’d possibly do this, you’d possibly have an strategy extra invaluable agency than you thought.
Your traction slide is, by some appreciable margin, your trump card. inside the event you are exhibiting an infinite quantity of income and speedy progress, all fully different sins are forgiven.
It doesn’t matter you in all probability have an inexperienced group, a horrible product or a doubtful market. inside the event you’d possibly current that you simply’ve obtained obtained money coming in and rising at 9% or extra week over week, you’d possibly elevate money.
There’s a hierarchy when it includes what form of traction helps:
- revenue. inside the event you are money-constructive and rising quickly, you in all probability don’t even want enterprise capital — however when elevating money helps you develop even sooner, you’re in an great place.
- ARR. in case your annual recurring income is rising quickly, you’re in luck. Recurring revenues and SaaS dynamics imply that you simply’re onto one factor.
- lively clients. inside the event you’re rising your quantity of clients exponentially, with out primarily understanding discover out how to monetize them, that’s nonetheless a sturdy feat. inside the event you’d possibly current which you can construct an infinite, sticky viewers, you’d possibly in all probability uncover a strategy to become worthwhile off that down the road.
- signal-ups. inside the event you’re seeing large progress inside the quantity of signal-ups to your companies or merchandise, however they aren’t producing income or sticking round, there’s nonetheless worth in that — although your traction slide should be paired with a strong “How is that this going to become worthwhile?” slide.