After a tumultuous exit from KTLA-tv Channel 5, information anchor Lynette Romero has landed at crosstown rival KNBC-tv Channel 4.
The NBCUniversal-owned station introduced Tuesday that Romero would develop to be the mannequin new co-anchor of “at present in L.A.,” its early morning current, starting Oct. 10. The place has been open for the rationale that departure late final 12 months of Daniella Guzman, who moved to an NBC affiliate in her native Houston.
The instances first reported that Romero was headed to KNBC.
“that is good information …. i’ve a mannequin new household. i’ve a mannequin new house,” Romero said in a video message to followers, lots of whom had been outraged by her departure from KTLA, which was abruptly introduced on air Sept. 14 by KTLA anchor Sam Rubin.
The station’s 37-second ship-off, all by means of its morning newscast, startled and upset Romero’s followers. Three days later, Romero’s former co-anchor, Mark Mester, gave her an emotional farewell whereas blasting the station’s administration, alleging it mishandled the state of affairs as a outcome of Romero didn’t personally say goodbye to viewers.
Mester was fired final week.
Romero labored on the unbiased KTLA for almost 24 years.
KTLA managers are nonetheless stinging over the episode. Industrywide, stations usually downplay exits of anchors who transfer to a market rival out of fears of shedding viewers to the opponents. however KTLA spokesman Gary Weitman said this week that Romero can have said goodbye to viewers on her final telecast, however she unexpectedly requested for journey that week.
KTLA information executives provided to ship a digital camera crew to Romero’s house to doc a goodbye video — however that current obtained here solely after the station was dealing with widespread viewer backlash. Romero declined.
Her final day at KTLA was set for Sept. 18, when her contract expired.
KTLA sought to hold Romero on the Nexstar Media Group station, offering her a wage enhance to match KNBC’s supply, in line with sources. however she had labored weekends for eight years and needed alternatives to anchor on weekdays, which was not inside the offing.
It’s unclear when KNBC started wooing her. The tug-of-battle sheds mild on the extreme-stakes battle for extreme expertise as tv stations compete to retain viewers in a fragmented media panorama.
“Lynette has the appropriate combination of journalistic expertise and real warmth that comes throughout on the air and in particular person,” said Renee Washington, KNBC’s vp of tales. “She is a dynamic anchor with an upbeat strategy to assist our viewers kick start their day, and that i am joyful to welcome her to the NBC4 household.”
The Emmy-worthwhile Romero is a local of Colorado. earlier to transferring to l. a. inside the late Nineteen Nineties, she was a reporter and anchor at a Denver station, defending the 1993 papal go to, the 1993 standoff in Waco, Texas, and the 1995 bombing of the Oklahoma metropolis federal constructing. over time at KTLA, she anchored virtually every newscast, collectively with the late information with the late Hal Fishman.
Romero will be a part of the anchor desk of KNBC’s 4 a.m. to 7 a.m. program, alongside co-anchor Adrian Arambulo, meteorologist Belen De Leon and visitors anchor Robin Winston.