There’s a large training hole in Vietnam between metropolis facilities, which have entry to extra sources, and the smaller cities and rural areas the place eighty% of college students stay. Edupia, an internet based mostly studying platform, is bridging that divide with its stay packages and private tutoring. The startup introduced right this second it has raised a $14 million collection A led by Jungle Ventures with participation from eWTP Capital (a enterprise fund underneath Alibaba and Ant monetary) and ThinkZone Ventures. This brings Edupia’s whole funding to $sixteen million.
Edupia at present has an whole of 5 million prospects, with 4 hundred,000 paying college students. Tran Duc Hung, who based the agency in 2018 as an English self-studying platform, said Edupia is on observe to exceed its $a hundred million income goal inside the following three years. Most of its prospects are in Vietnam, however Edupia may even be growing into fully different Southeast Asian markets like Indonesia, Thailand and Myanmar, and including extra subjects, collectively with math and coding
earlier than founding Edupia, Hung spent 10 years as director of digital companies at Viettel, the most vital telco in Vietnam. whereas there, he noticed how digitization was reworking many points of every day life, collectively with e-commerce, finance, healthcare and training. on the identical time, Hung tells TechCrunch, he additionally noticed the hole between the tutorial sources out there in greater, wealthier cities, like private language facilities, and fully different areas of Vietnam, particularly in English. Hung, whose household contains many lecturers, noticed an alternative to launch an internet based mostly platform to make English training accessible to every okay-12 scholar.
Edupia founder Tran Duc Hung standing in direction of a desk picture credit: Edupia
As Edupia’s self-studying enterprise gained traction, the staff noticed demand for extra methods to work together with college students and commenced stay packages in March 2021. Hung said Edupia will run each enterprise fashions on the identical time, with self-studying serving as a consequence of the essential contact level for prospects earlier than they improve to packages and tutoring.
dad and mom and college students discover Edupia by way of a quantity of channels, collectively with its on-line advertising campaigns, school partnerships, phrase-of-mouth referrals and key opinion chief (KOL) advertising. Edupia reaches all provinces by way of its nationwide gross sales staff, and it was additionally the essential agency out there inside the market to create a community of hundreds of micro-KOLs (aka influencers) in a quantity of industries.
whereas there are numerous English-studying apps out there, Hung said Edupia would not compete instantly with them as a consequence of it seeks to current college students an identical expertise to offline studying facilities, with lecturers who assign homework, consider college students’ progress and set up on-line actions to enhance engagement. Edupia’s closest rivals are as a consequence of of this actuality offline studying facilities, however in distinction to brick-and-mortar faculties, it was in a place to scale quickly throughout Vietnam’s sixty 4 provinces. every 60 college students are assigned to a studying group, and every teacher can handle as a lot as 2,000 college students throughout the nation.
a ingredient of Edupia’s new capital will most probably be used to improve its tutoring platform. the agency additionally plans to hire for C-stage positions and senior managers as a consequence of it scales, and ramp up its worldwide progress.
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